Bring plain old Dutch bicycles to Canada.Fall in love with yours.Spread everyday bike culture..The goal of the Plain Bicycle project is cities full of people full of joy. Our specific area of focus is a type of bicycle used by the majority of 4M Dutch people who cycle on any given day. We demonstrate that the same appetite for cycling exists here. We demonstrate that people can ride regular bikes in regular clothes on streets redesigned to make cycling safer. We help grow the market for this type of bicycle in Winnipeg and in North America. We hope to dismantle barriers and spread this secret to a sustainable transportation culture everywhere