Lucky Brand is your all-American spirit of denim. Crafting great-fitting, vintage-inspired jeans in Los Angeles since 1990. Our jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Our inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots.