We pioneered a new concept in dog nutrition in 2000. Our trays of meatloaf are handmade in our kitchen, using many local, fresh ingredients. This way, we know exactly what is in each of our food products, and how it's made. As an added bonus, since we make it, and sell it ourselves, there is no middleman markup like you pay in regular pet food stores. Just ask the person behind the counter. It's more than likely that she/he has been involved in the making of your dog's meals. All our cookies are made on the premises. After 22 years of satisfying dog owners and breeders, we now serve more than one thousand meals to lucky dogs each and every day.