In late 2017, the team at Riptide recognized that the tides of change within the plumbing industry were gaining strength, driven by heightened consumer expectations for speed and access to a broader product assortment. It was time to dive in and embrace the flow. The leaders of the Riptide business have both a great respect for the core tenets of distribution and a fresh perspective on how to make a meaningful difference within a mature industry. Our goal is to support three primary channels of distribution, including the wholesale, retail and growing eCommerce segments, so that our customers have what they need to delight their customers on their own terms.