Tru Tea

TRU is an innovative bubble tea chain with non-traditional products using carefully selected all natural ingredients. Their goal is to constantly provide unique, high-quality, delicious milk and fruit tea for the young urbanites of North America - bringing double the enjoyment to both the soul and taste buds. The brands's identity is centred around the idea of "redefining" the conventional, and executing new and interesting ideas into the world of bubble tea. The visual identity implements this 'definition' concept, while keeping the overall look minimalistic and modern with hints of retro-futurism.