Vividata

VIVIDATA is Canada’s authoritative source for insights on multi-media and consumer behaviour. It is the leading provider of cross platform audience measurement for publishers. A tripartite, not-for-profit organization, Vividata represents the interests of Canadian publishers, agencies and advertisers. VIVINTEL, the custom research arm of Vividata, offers bespoke solutions—such as syndicated surveys and reports, segmentations, custom studies, data integrations and more—to deliver ‘a closer look’ at unique research needs. METRICA is Vividata’s digital measurement panel, capturing the complete picture of digital device usage in Canada at the event-level through device metering technology embedded into the devices of opted-in participants.