Sheldon East Fine Jewelry creates custom jewelry that holds an emotional meaning, much more than an everyday adornment. Our astonishing one-of-a-kind designs become a part of your life by reflecting your characteristics & lifestyle. Sheldon East owner Sheldon East is an expert jeweller who works passionately to create distinctive fine jewelry for each customer individually. Sheldon was raised in Midland - Penetanguishene, where the business is situated. He is a multi award winning designer goldsmith, and his educational training was gained from successfully completing the jewellery & metals technician course from Georgian College. At Sheldon East we can create your special piece in almost any arrangement you dream possible using an arran