Maureen Farmer is President of Word Right Career & HR Consulting Inc., anchored in Halifax, Canada; serving clients globally. The firm is a boutique career services and human resources consulting firm serving private and corporate clients. Specific coaching topics include: a career change, an industry change, a paid board of director position (public and private boards), as well as CEO coaching. CEOs face a unique challenge because they have no peers in which to confide. Coaching serves as a confidential sounding board when the CEO is unable to brainstorm ideas with the board or direct reports. Private brainstorming with a professional coach is a powerful way to effect change.