Viewpoints Research

Since 1986, Viewpoints’ team of experts has delivered the best in information, insight and advice to clients across Canada and in the U.S. We explore why people make decisions to buy a product or use a service, attend an event, act on an opinion, favour certain policies, or donate to a particular cause. Whether your goal is to enhance your marketing, fundraising, employee or member relations, refine a product design, make a decision, or develop effective policies and programs, the experts at Viewpoints can help.