Draw on the content services of Tap-In Marketing and leverage the power of content. Generate awareness, interest, sign-ups, leads and sales Customers are now engaging with 3-5 pieces of content before talking to a sales rep (Hubspot). 9 out of 10 B2B purchasers say content had an impact on their buying decisions (PKGlobal). On average, conversion rates are 6X higher for companies and brands that prioritize content (Aberdeen Group). Content makes a difference.